Housing Giants Leadership Conference Agenda

Wednesday, October 21, 2015
4:00 pm

Welcome and Opening Remarks

4:15 pm

Leadership: Challenges and Opportunities for the Coming Year
Moderated Panel with Professional Builder’s Builders of the Year

5:30 pm - 7:30 pm

Welcome Reception
Cocktails and hors d'oeuvres. Join us for an opportunity to network and establish new relationships.

Thursday, October 22, 2015
7:00 am - 8:00 am

Breakfast

8:00 am

A Look at the Numbers
Insight and Forecast: Where we are and where we're going
Tim Sullivan, Meyers Research

9:00 am

Diversification: Single-family rentals and multifamily for single-family builders

10:30 am

Break

10:45 am

Marketing to Millennials: Reaching them where they live
Jimmy Diffee, VP/Creative Director, The Bokka Group

12:00 pm

Awards Luncheon
Meet Professional Builder's Builder of the Year and the new National Housing Quality Award Winners

1:30 pm

Net Zero: How to achieve it and how to sell it
CR Herro, Vice President, Environmental Affairs, Meritage Homes

Why do some builders choose to build ahead of code? CR Herro outlines the challenges and opportunities of making home automation, Zero Energy, and Healthy Homes a part of the business strategy of a large production home builder. In his presentation, CR will review consumer education, realtor engagement, transitional value, trade partners, and a company’s P&L, as well as discuss success, failure, and the likely future of home building.

2:45 pm

Lessons Learned From the National Housing Quality Award Winners
Moderator/NHQ winners

4:15 pm

Break

4:30 pm

Design Trends: What buyers are looking for, inside and out
Nick Lehnert, KTGY

5:30 pm - 7:30 pm

Reception
Cocktails and hors d'oeuvres

Friday, October 23, 2015
7:00 am - 8:00 am

Breakfast

8:00 am

Keynote Speaker
David Rose, Instructor and Researcher, MIT Media Lab

The Internet of Things is the hottest technology topic of the moment and has many ramifications for home builders. In this mind-opening presentation, MIT Media Lab's D avid Rose will describe how products are poised to become services, creating new user experiences, rather than new technology. Instead of using mobile devices to control our environment, we will be surrounded by simple and user-friendly objects, from umbrellas to refrigerators, that respond to our needs, come to know us, and learn to think on our behalf. Companies in the forefront of this shift can help to revolutionize home design and learn to tap new revenue opportunities.

9:15 am

Smarter Homes: Incorporating technology into your homes (relatively) painlessly

10:30 am

Break

10:45 am

Think Like a Retailer: Winning Strategies to Apply to Your Sales, Marketing, and Design Studio Initiatives
Jane Meagher, President, Success Strategies

This thought-provoking presentation examines global retail trends, consumer purchase behavior, and customer decision-making. It also reveals six vital trends you need to understand in order to maximize option sales and run a world-class design studio. You’ll learn why each trend is important and see how successful retailers from other industries are tapping into and capitalizing on them. Specific examples will show how home builders can profit from these tactics, with actionable ideas you can implement immediately.

12:00 pm

Conference Adjourns