Keynote Speaker

Andrew Weinreich
Co-founder & Chairman, Indicative / Founder, Andrew's Roadmaps

Andrew Weinreich is a New York City-based serial entrepreneur and founder of the world's first social network. To date, he's founded seven technology startups and has been awarded two software patents. Since 2013, he has sold two businesses, including Xtify to IBM, while advising five other startups. Andrew's knack for uncovering the next big trends in technology and then building successful companies has established his unique position within the tech startup world. He's currently the co-founder and chairman of Indicative, a data analytics startup, and founder of Andrew's Roadmaps, the premier educational launch pad for startup founders. He leads the business podcast Predicting Our Future, where he interviews leading entrepreneurs and experts to predict the next revolutions in technology (the first series is on home building), as well as massive opportunities for entrepreneurs.

Conference Speakers

Beck Besecker
Co-Founder & CEO, Marxent

The co-founder and CEO of Marxent (, the leader in Virtual Reality and Augmented Reality solutions for sales and marketing, Beck is an expert at understanding the players who resist technology and make innovation challenging. With a long history of selling innovation both to Fortune 500 clients and from within organizations, Beck knows every roadblock and objection that pops up along the way. He communicates with humor, passion and inventiveness and has recently presented at Global Retailing 2017, 2016, and CES Live with TechCrunch, among others, on topics in innovation and the future of retail. Prior to founding Marxent, Beck spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands, including Target Stores and Tesco.

CEO, John Burns Real Estate Consulting

Real estate analyst John Burns founded his company to help business executives make informed housing industry investment decisions. The company's research subscribers receive the most accurate analysis possible to inform their macro investment decisions, and the company's consulting clients receive specific property and portfolio investment advice designed to maximize profits. John recently co-authored the best-selling book, Big Shifts Ahead: Demographic Clarity for Executives.

Mollie Carmichael
Principal, Meyers Research LLC

Mollie Carmichael has been a leading strategist for 30+ years as a builder, developer, and consultant. Her experience includes national consumer and product insight and design, operational strategic planning, new market positioning, community and product segmentation, customized market demand analysis, and consumer driven tactical and marketing plans. Mollie is passionate about understanding consumer behavior and combining art and science to drive consumer-centric planning for homes and communities. Her experience includes serving as Vice President of Residential Product Planning for The Irvine Company, as well as working on the builder side for 10 years as the Regional Vice President of Strategic Marketing for the California Region for Pulte Homes/Del Webb and Lennar. Her most recent experience includes 9+ years with John Burns Real Estate Consulting as Principal, leading Consumer and Product Insights, DesignLens, and other strategic efforts nationally.

Jimmy Diffee
Co-Founder, The Bokka Group

As Co-Founder of The Bokka Group, Jimmy has worked with home builders to improve the home buying experience for over 10 years. He is the author of the annual Home Buyer Conversion Report, the industry's leading research showcasing technology's influence on new home sales. Jimmy's passion is utilizing research and technology to create a better, more effective home buying/selling process (and most importantly, a better customer experience).

Ladd Fargo
Executive Vice President, David Weekley Homes

David Weekley Homes' Executive Vice President Ladd Fargo oversees markets in Houston, Phoenix, Denver, Colorado Springs, Portland, and Salt Lake City. Fargo joined Weekley in 2004 and has 23 years of home building experience. Fargo began his home building career as a builder in 1994 and has since held the position of Project Manager, Area Construction Manager, and Land Acquisition Manager in other companies and Project Manager, Division President, and Area President within David Weekley Homes. During his tenure with Weekley, Fargo has received the Division of the Year award as Division President in San Antonio along with Division of the Year award as Area President in Dallas. 

Bob Goodall, Jr.
President, Goodall Homes

Bob Goodall, Jr. began building homes in 1983. As President of Goodall Homes, he is a licensed real estate broker, developer, residential contractor and commercial contractor. HIs company's accolades include being named 2014 Builder of the Year by Professional Builder magazine. Under Goodall's leadership, Goodall Homes strives to achieve work-life balance for its team and Workplace Dynamics and The Tennessean recognized Goodall Homes for four consecutive years as one of 25 top workplaces in Tennessee. Market Graphics Research Group recently named Goodall Homes #1 in dollar volume on their Top 50 Builders Report for Nashville, and the Nashville Business Journal recognized Goodall Homes as one of its top ten fastest-growing private companies for the past five years.

Steven W. James, AIA
Co-Founder & Director of Community Design, DTJ DESIGN, Inc.

Steve James is a Founding Partner and Director of Community Design for DTJ DESIGN, Inc., an international multi-discipline firm located in Boulder, Colorado and Atlanta, Georgia. Trained in both architecture and planning, Steve has over 30 years of experience combining his passion for artistry, beauty and renewal with his understanding of development trends and market savvy. His thoughtfully designed solutions are expressed beautifully in the built environment. Steve's award-winning projects include residential, resort, and mixed-use developments ranging from small infill sites and cluster neighborhoods, to golf course communities and large multi-use developments.

Nick Lehnert
Executive Director, KTGY Group – Architecture and Planning

Nick Lehnert possesses a wealth of knowledge about the building industry, an understanding of disciplined design that matches client and project objectives, as well as in-depth market and consumer knowledge that helps the firm continue to develop and advance innovative residential design concepts. Lehnert helps the 300+ - person firm maintain a leadership role in the industry through an aggressive research and development program.

Tim Sullivan
Practice Leader, Meyers Research

Tim Sullivan is a major influencer in the field of market research and community development. He has formulated creative supply and demand methodologies, driven new product designs for conventional and active adult living spaces, and helped re-define community development programs all over the country. He began his career with industry pioneer Sanford R. Goodkin in the early 1980s with a focus on creating New Towns (the precursor to Master Planned Communities). From there he spent nearly a decade with the National Real Estate Consulting Group at KPMG where he established and expanded their Residential and Commercial Services. From KPMG, Tim joined Jeff Meyers and helped transform the nascent Meyers Consulting team into a nationwide practice best known for optimizing community designs for optimal returns. Tim just completed his 34th year in the real estate development industry, and is focused on helping define consumer preferences and design great places. He was inducted into the California Homebuilder Hall of Fame in June 2016.

Denise Dersin
Editorial Director

Denise Dersin is the editorial director of Professional BuilderCustom Builder,, and An award-winning writer and editor for more than 25 years, Dersin previously served as editor in chief of Builder magazine and editor of Time Life Books. While at Time Life, she edited, wrote, or researched more than 50 volumes for four of the company’s best-selling series of books.

Tony Mancini
SGC Horizon Building Group Director-Principal

Tony Mancini is the SGC Horizon Building Group Director-Principal and has launched numerous events and platforms for the residential and commercial construction industry. Prior to founding SGC Horizon, Mancini spent 12 years at Reed Business Information in leadership roles within the residential and commercial markets, including group director for Reed Construction Media, and publisher of Professional Builder and Professional Remodeler. He began his career at CertainTeed Corporation and also served as associate publisher for Sweet’s International at McGraw-Hill.

Terms and Conditions for Attendance

This event is organized by SGC/SGC Horizon, which reserves the right, in its sole discretion, to limit or deny access to any entity or individual. This event is open to registration for building and remodeling professionals only. Industry suppliers and manufacturers must be registered as sponsors to attend the event. Members of the press may obtain permission to attend by contacting