AGENDA DAY 1/

Wednesday, October 19


4 pm

Welcome & Opening Remarks

4:15pm – 5:30pm

Housing Giants Leadership: Challenges and Opportunities for the Coming Year
Moderated Panel with Professional Builder's Builders of the Year

Moderator: David Simon, President of Operations, Veridian Homes

Panelists:
Bob Goodall, President, Goodall Homes
Jim Boyd, Regional President, Toll Brothers
Steve Ebensberger, Executive Vice President, David Weekley Homes
Pat Neal, Chairman, Neal Communities

5:30pm – 7:30pm

Welcome Reception
Cocktails and Dinner: Join us for an opportunity to network and create new relationships

AGENDA DAY 2/

Thursday, October 20


7:00am - 8:00am

Breakfast

8:00 am

Keynote Speaker
Rock Then Roll: The Secrets of Culture-Driven Leadership
Arkadi Kuhlmann, Founder & CEO, Zenbanx, Inc., and Founder, ING Direct

The model of top-down corporate leadership is obsolete. Drawing on his influential work at ING Direct, rebel CEO Arkadi Kuhlmann offers a fully-realized vision of what he calls the culture-driven leadership—the rollicking new force behind bottom-line success. It's not leaders who drive business; it's the culture they create, and sustain, that drives it.

9:30 am

A Look at the Numbers: Shifts and Trends That Will Drive Housing (and Could Change Everything)
Tim Sullivan
Practice Leader, Meyers Research

Join Tim Sullivan of Meyers Research as he sets up Professional Builder's two-day program with an examination of economic, housing, and sociological trends that are behind the industry's shifts and fluctuations. Is the economy strong or are we headed for trouble? Who are the active buyer segments and how do we motivate them to purchase? What external influences might impact housing and how do we plan around them (or embrace them)? From Tim's interactive presentation, the program will expand into meaningful explorations of consumer attitudes and preferences along with new housing solutions that offer creative alternatives for current and future market demands.

10:15 am

Break

10:45 am

The Customer Perspective
Teri Slavik-Tsuyuki
Principal, tst ink

How does your customers' outlook on the world, the market and technology drive their attitudes and preferences, and affect what they value in housing? The Futures Company predicts we are entering an era where "fear of no change" makes designing and delivering new solutions more critical than ever. When experience is becoming increasingly more important to customers than product, how can home builders move beyond product and bring it to life and make it real? Teri will share her two decades' of experience in creating some of the most respected and successful resort and community brands, and how the job today is to make things worth talking about, and help the company consistently deliver them.

12:00 pm

Awards Luncheon
Meet Professional Builder's 2016 Builder of the Year and this year's National Housing Quality Award Winners

1:30 pm

Lessons Learned From the National Housing Quality Award Winners

Moderator: Mike Beirne, Senior Editor, Professional Builder

Presenters:
Bill Saint, President and CEO, Classica Homes
Tim O'Brien, President, O'Brien Homes
Ronda Conger, Vice President, CBH Homes

2:15 pm

Networking Break

2:30 pm

Panel Discussion: The Cost of Quality
How much are you holding in reserve to pay for warranty claims, defects, and litigation? Glenn Cottrell, author of Professional Builder’s new “Quality Matters” column, leads a panel discussion that “flips the script” with a formula that invests those dollars in better building and management practices to achieve reliable profitability and boost buyer satisfaction.

Moderator: Glenn Cottrell, Managing Director, IBACOS

Panelists:
Mike Carver, Vice President, Customer Satisfaction, KB Home
Doug Campbell, Vice President Customer Care, CalAtlantic Southern California
Jasen Torbett, Operations Manager, Shea Homes San Diego

4:15 pm

Panel Discussion: How Builders Are Dealing With the Labor Shortage

Despite the continued housing recovery, there is one obstacle felt nationwide that is hammering builders on multiple fronts – the chronic shortage of qualified trade personnel. This shortage produces higher cost, impaired quality and expanding schedules, all of which mean lower profit. The cold reality is as an industry, homebuilding has done precious little to remedy the problem. There are, however, a few builders and organizations that show us the way. Scott Sedam, consultant and PB contributing editor, moderates a panel of leaders that are making a difference with strategy and tactics to rise above the trade shortage.

Moderator: Scott Sedam, President, TrueNorth Development

Panelists:
John W. Bissett, President, JM Weston Homes
Christopher Clare, Product Development Director, DSLD Homes
Brian Hall, Director of Construction, Classica Homes

5:30pm – 7:30pm

Networking Reception

AGENDA DAY 3/

Friday, October 21

7:00am - 8:00am

Breakfast

8:00 am

Missing Middle Housing, Master Planning, and Building Communities: Responding to 21st-Century Demand
Daniel Parolek, AIA
Founding Principal, Opticos Design

Today, there is a mismatch between what is being built and what the market wants. Additionally, many builders are encountering difficulties delivering entry-level housing with single-family homes and townhouses. Missing Middle Housing types—including duplexes, fourplexes, and more—are an important part of the solution. Who is building these types, and where? What are their design characteristics? How can you introduce these into your product line? Architect and master planner Daniel Parolek provides answers.

9:15 am

Designing and Building the Attainable Home
Nick Lehnert, Executive Director, Design Strategies, KTGY

The concept of attainability applies to the wants and needs of the entire universe of homebuyers: boomers looking for single-level homes to downsize to, Gen Xers who want homes that can grow with their families, and first-time buyers on a quest for homes that they can not only afford but also offer good design and features that will help persuade them to make the leap to homeownership. In his presentation, Nick Lehnert will offer new ideas on how to attract both younger and older buyers and how to design and build homes that are attainable for both buyers and builders.

10:30 am

Conference Adjourns

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