AGENDA DAY 1/

Wednesday, October 18



7 am

Networking Activities (Choose One)

1. Complimentary Golf at the Highly Acclaimed Phoenician Golf Course

The Phoenician has been ranked among the "Top 75 Golf Resorts in America" by Golf Digest, creating the challenge and fun you crave.

Sponsored by:

9 am

2. Housing Tour
Join our curated housing tour of new construction in the Phoenix area.

3 pm

Welcome & Opening Remarks

3:15 pm

John Burns, John Burns Real Estate Consulting
Real estate analyst John Burns will offer a national housing market overview and share his outlook for the future, including findings from his groundbreaking book Big Shifts Ahead: Demographic Clarity for Executives. Thanks to his work, the industry is redefining customer segments by decade born and stage of life, resulting in new product designs that more accurately serve the buyer. He will also explain how the four major external influencers (the government, the economy, new technologies, and societal shifts) continue to transform demand.

4:15 pm

Housing Giants Leadership: Challenges and Opportunities for the Coming Year

Moderated Panel with Professional Builder's Builders of the Year
Moderator:
Tim Sullivan, Managing Principal, Meyers Research

Panelists:
Ladd Fargo
, Executive Vice President, David Weekley Homes
Bob Flaherty, Division President, Toll Brothers
Bob Goodall, President, Goodall Homes
Eric Lipar, CEO, LGI

5:30 pm

Reception/Awards Dinner

AGENDA DAY 2/

Thursday, October 19


7:00 am

Breakfast

8:00 am

Welcome & Introduction to the Conference

8:15 am

Keynote: Andrew Weinreich, Founder, Andrew's Roadmaps
In the United States, the percentage of factory-built homes is dramatically lower than in other advanced economies around the world. More interesting still are the types of modular homes that are now being constructed in the U.S. Gone are the days when modular or prefab meant low end and low quality. Some of the multimillion dollar homes found in exclusive communities such as the Hamptons are fabricated entirely as modules within factories in Pennsylvania. In this presentation, Andrew will share what he's learned from interviews with entrepreneurs and experts in this space with the fresh perspective of a technology pioneer, including examples of past industries that have been massively changed by technological innovations, the role of factories in constructing homes around the world, how technology giants like Google and Y Combinator are approaching home building, and the outcomes we can expect in the construction industry's future. Andrew will also focus on actionable insights on how to approach this new construction landscape.

9:30 am

Jimmy Diffee, Co-founder, The Bokka Group

Why the Customer Experience Matters Now More Than Ever for Builders

There's nothing new about the concept of delivering great customer experiences, but the term itself has achieved buzzword status over the past few years, and with companies like Amazon, Google, and Apple embracing it to dominate entire industries, corporations worldwide are taking notice. So what exactly does everyone mean when they talk about the customer experience, and why should home builders be taking notice now?

BREAK

10:45 am

Beck Besecker, Co-founder & CEO, Marxent

Innovating Fearlessly and the Homebuying Process of the Future - Case Study
It's one thing to have an innovative idea, it's another thing to get cross-functional buy-in and take that idea to market. Beck Besecker, CEO and co-founder of Marxent, has built his career on his ability to implement disruptive technologies within traditional businesses. He will take you through his proven process for innovating with emerging technologies and will reveal how one major home builder has been able to unleash the potential of Virtual Reality and Augmented Reality to create both model homes and a design center of the future - transforming a big idea into an effective business strategy.

11:45 am

Platinum Partner Panel

Innovation & Trends — The Manufacturer's Perspective

Hear from manufacturers how trends affect new product creation and product enhancements to support your business.

Panelists:
BOB BERGETH, GM Builder Sales, Whirlpool Corporation
DAVID BERNARDINO, Marketing Director, Samsung
AARON FIRESTONE, General Manager, Electrolux Major Appliances NA
BRIAN KINCAID, Western Specification & Sales Manager, Panasonic
ROYCE KUNTZ, National Account Manager, DuPont Tyvek

12:15 pm

Lunch

1:30 pm

Mollie Carmichael, Principal, Meyers Research
How many of you feel as if you can't keep up with all of today's rapid market changes and the consumers that are causing those changes? You are falling behind if you feel comfortable. Forget about what you learned yesterday and join us to talk about today's disruptions, what they mean for the real estate industry in all platforms, and the leading opportunities for the future. Let's put our heads together, talk together, think together, and brainstorm solutions for our future. The opportunity for innovation and leading our industry into the future is wide open.

2:30 pm

Nick Lehnert, Executive Director, KTGY Group – Architecture and Planning
A follow-up to last year's well-received Attainability session, Nick Lehnert is back to share the new ideas he's working on—and what he learned from last year's Housing Giants conference. Attainability speaks to a wide range of buyers, from Boomers in search of homes they can age into, to families seeking a home they can grow into. Lehnert will offer concepts for workhorse lots and universal pods. He'll share designs for new configurations that are within reach of middle-class buyers, and he'll offer how-tos on delivering features that speak to five top buyer desires: personalization, smaller homes, larger garages, private outdoor space, and multigenerational living.

BREAK

3:45 pm

Steve James, Co-founder & Director of Community Design, DTJ DESIGN, INC.
Urban-style living appeals to buyers of all ages in search of a connected and vibrant life, from Millennials to Boomers. But is it possible to utilize aspects of urban living in fringe development in a practical way that truly serves builders? Steve James will address the discretionary market ahead, sharing ways to bring urban touches to suburban development. This market-sensitive approach plays to the strengths of a particular place, creating authenticity and higher-quality developments. James will demonstrate that a sense of place and livability can be easily achieved in a suburban setting by leveraging amenities, artisanal trends, and modern elevation styles that are moderated to suit a wide range of tastes.

4:45 pm

NHQ Award Winners: Lessons Learned
This year's National Housing Quality Award winners discuss what they learned during the process of being vetted for the award—what is extraordinary about their companies and what they can do to make them even better.

5:30 pm

Reception/Dinner and the Margarita Challenge
Take part in the margarita challenge, where you make your own special margarita and win a prize if yours tastes the best!

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